Lane & Associates
What are your backgrounds?
I studied at Central St Martins in London, went on to work at a number of design companies, some big, some small, then started my own agency which I ran with a colleague for 5 or so years. Marina worked in production both of events and of magazines.
How and when did you start Lane & Associates?
Three years ago I left the studio I had started and launched The Gourmand. I wanted to concentrate on making some great content rather than just making other peoples look good. Three years on from then, with the magazine going strong I wanted a place for all of the other work I do to live—books, films, campaigns, exhibitions and the journal—so we launched Lane & Associates. Marina runs the magazine with me and manages the studio and I am the creative director. The associates are all the wonderful people we collaborate with around the world.
You have also founded the excellent food magazine The Gourmand – how do you divide your time between consulting and running such an ambitious project?
The publication is twice a year and we have a brilliant team to help us produce it so there is a lot of time for other projects. The magazine also leads to a lot of projects and they in turn feed back in to the magazine.
What attracted you to start a publication about food?
Besides a shared love of food and the culture that surrounds it we really believe that food is the most universal subject in the World. Also it is, in many ways, the purest form of communication—dinners and drinks with friends and colleagues are the times when ideas are discussed and debated. Considering this we felt that most of the time the way food is presented in the media is just so shallow and that there was room for a platform to present ideas from a range of creative people all inspired by the subject to make new and interesting work.
What are your influences and how does it affect your work?
I’m influenced by lots of things; books, films, art, people, conversations, dreams. I try not to look to much at contemporary design and art direction. There is a lot of it out there and its easy to fall in to the tumblr trap of jut trawling other peoples work. So much of it looks great but often isn’t presenting anything of interest or solving any problems, its just design as illustration really—things made to look good in a picture on the internet. There is a lot of really good work too and I don’t want to sound cynical but i mean that the best ideas don’t come from looking at other people doing similar things they come from looking at other people who do completely different things!
How has your style evolved since you started working?
I really try not to have a style. I believe that the content and the audience should dictate how something looks. On top of that I think it is just about having a good visual taste, being able to edit and having a good attention to detail. I hope I have got better at these things as time has gone on—the ones you can learn to improve on at least.
Walk us through a typical work day for you guys.
We do lots of different things, with lots of different people in lots of different places so there really isn’t a typical day. Sorry thats a bit of a cop out answer but its true.
What do you enjoy doing outside of work?
Spending time with our son, our family and our friends, eating and drinking, watching films, painting, reading and travelling.
Tell us something important you have learned.
You normally only regret the things that you don’t do.
If you had to choose a different profession, what would it be?
To move to another country, watch our son grow up, work less and paint more.